Alaa Industrial Equipment Factory (AFI) is one of the largest and most diverse industrial companies in the Arabian Gulf.

Its technical expertise, product portfolio and geographical reach are unmatched. This diversity is a considerable strength. It enables it to leverage opportunities across industries and geographies.
Since 1984, AFI has been a dependable source of industrial products and services to ensure exceptional reliability, long life and top efficiency across various industries.
AFI offers industrial solutions to meet a host of demanding applications, a myriad of engineering fields such as hydraulics, pneumatics, instrumentation, transportation, construction etc.
AFI, an ISO 9001-2000 certified company is fully owned by Ibrahim Ali Al Rashoodi.
AFI is one of the leading industrial houses in the Middle East with diversified business interests in the industrial sector. AFI has 18 branches across the region, with its head office and manufacturing facilities located in Dammam.
Engineering capability: AFI's various business units provide products and service that are designed to suit specific industrial market segments.
AFI is a key player in the oil and gas, construction and transportation industry.
AFI has the capability and competency in the field of engineering such as hydraulics, pneumatics, instrumentation, safety and security, projects and shutdown services and in wherever and engineering applications needed.
The aim of all activities of the company is to serve the customer in the best possible way.
During the continuous growth of AFI, the customers have always appreciated the policy of being served with utmost respect, honesty, and friendliness.
The mission statement is a reflection of this philosophy: 'AFI aims to be the leader in the supply of quality engineered products and services, by continually improving our relationships with customers, employees and suppliers; promoting a healthy environment and providing our products at market prices, with honesty and a smile.'
Manufacturing units: AFI has a manufacturing facility that is second to none and complies with safety, environment and quality standards manned by highly skilled personnel and sophisticated machineries.
Manufacture of Seal: AFI is the sole manufacturer of Seal Jet-AFI seals in the Kingdom of Saudi Arabia. Seal Jet-AFI seals are machined and not molded.
The AFI seals are manufactured according to international standards. That is the reason why AFI can manufacture any shape and size of seal (from five mm to 600 mm) within one hour + standards in PUR, VITON, NBR, EPDM, SILICON, and TEFLON. With this unique service, equipment downtime due to seal failure is reduced to a minimum.
The tolerances that are used are according to DIN ISO 7151(General Tolerances) and DIN ISO 7168 T1 (Basic ISO Tolerances). Also, for special shapes that includes tolerances for Wipers, Lips and Lip seals, Rod seals, Square rings, V-packing sets, Chevron packing, Piston seals, O-rings, Guide rings, Back-up rings, Rotary seals, and Oil seals according to Seal Jet tolerances.
Manufacture of Gaskets: AFI has been one of the leading gaskets manufacturers in Saudi. With the recent acquisition of Dhahran Gasket factory, AFI has increased in production capacity of all sorts of industrial gaskets. These gaskets can be made from any non-metallic material in any size and shape up to 1000 x 800 mm. In the Dammam gasket factory, AFI manufactures
• Spiral wound gaskets,
• Metal jacketed gaskets
• Pre-cut non metal gaskets
• Teflon (PTFE) enveloped gaskets.
• Corrugated gaskets.
Also AFI supplies Ring joint gaskets, and graphite, non asbestos, Teflon and rubber sheets.  Packing materials of various types are supplied.
Manufacture of AFI Hoses Assemblies: AFI Dammam is one of the leading hose assembly specialists in the region with crimping facility up to 6' with exclusive range of hoses and fittings.
AFI is the most preferred supplier for major drilling companies. AFI is the distributor for Aeroquip brand hydraulic hoses; every AFI hose assembly has a unique number engraved on the fitting.
This number tells you the exact assembly date, AFI part number (used for repeat orders), and safe working pressure.
AFI hose assemblies are tested on our hydrostatic test bench and are guaranteed for three years! AFI has a 24 hours red hot service seven days a week with excellent service back up, onsite inspection and installation. AFI provides technical advice and services for shutdown services
AFI has hydrostatic testing facility that can test hoses up to 87,000 PSI (6000 BAR). All test results can be printed with graph for reference. The facility is also capable of carrying out Burst testing
Hoses are stored as per industry standard. Stocks beyond expiry date are destroyed; AFI hose division supplies the following hoses and fittings:
• Ultra high pressure hoses for industrial applications
• High pressure water jetting applications
• Stainless Steel corrugated hoses suitable for wide temperature range from -270 C to 700 c
• High physical strength
• Fire resistant
• Good corrosion characteristics
• Industrial hoses, High temperature hoses.
In addition to hoses and hose assemblies AFI has a wide range of adaptors, fittings, reusable fittings, couplings, hose clamps, pipe clamps, fire sleeves and armour guard hose protections for drilling applications.
Manufacture of Hydraulic Systems: AFI Dammam Factory has the capability to design and manufacture hydraulic systems for industrial applications.
AFI has extensive experience in manufacturing custom made power packs for various applications.
It has the capability to manufacture hydraulic cylinders up to a diameter of 560 mm and a closed length of up to 9000 mm. Hydraulic cylinders of larger dimensions can be overhauled to enable them to provide continued service. 
AFI also undertakes the design, manufacture, repair and supply of hydraulic test benches, hydraulic system, flushing unit's to a myriad of industrial applications. 
AFI Rubber Factory: The AFI Rubber Factory is located in Dammam and is equipped with the most sophisticated machineries imported from Germany.
The factory has the capability to manufacture polyurethane rolls, cast polyurethane products, rubber rolls and mouldings, rubber and PU rolls grindings, rolls and and rotors balancing and rubber linings.
Rubber rolls: The AFI rubber factory has technical collaboration with Mitex, Germany, where the rubber rolls up to a diameter of 1200 mm and length of up to 5000 mm can be manufactured.
The shore hardness is from 0~90 SHORE A, 60 ~ 90 SHORE D. All these rubber and PU products can be manufactured in red, yellow, brown, green, blue colours in various materials such as hard (ebonite) and soft rolls - NR,SBR,CR, Butyl, Hypalon(r) EPDM. The patterns can be Herring bone and Diamond patters.
Rubber mouldings: AFI Rubber factory has the capability to manufacture rubber moldings up to a maximum length of 850mm and width of 685mm.
The rubber moulding techniques include Rubber To Metal Bonding, Rubber Textiles Composites, Process Nr, br, Nbr, Hnbr,Cr, Epdm, Silicone(Mq), Hypalon(r), Vamac(r) And Viton(r), Compression Moulding, Transfer Moulding.
Rubber moulding applications include Pinch Valve Sleeves, Saunders Type Diaphrams, Butterfly Valve Seat, Butterfly Valve Disc, Slurry Handling Pump Liners, Chemical Pump Impellers, Chevron Packings, Screw Pump Liner, Bucket Seals, and for Sealing Elements.
Rubber linings: AFI rubber factory is capable of manufacturing rubber lining for tanks and vessels, pipes, fittings and valves.
Various types of rubber lings are used such as hard rubber (NR, NR+SBR blends), soft rubber (NR, CR, B-butyl, Hypalon and EPDM NR, NR). The curing types include autoclave (up to 1500mm diameter and 6000mm length) and in  Situ vulcanisation of any size, cold bonding using self vulcanizing foils and vulcanised sheets. All linings conform to BS: CP:30003 Part -1.
A wide range of rubber lining applications can be found in Desalination Plants, Phosphoric Acid Storage Tanks, HCL Storage Tanks and CHLOR Alkali Plants.
Roll grinding and Dynamic Roll Balancing: AFI rubber factory has experienced and trained operators who can do the roll grinding of rubber, pu coated metal rolls and rotors. The weight of these rollers can be up to 3000kg with length up to 5000mm metal rectification of rolls prior to rubber coating is also undertaken. AT AFI rubber factory metal rectifications, roll fabrication, roll balancing and roll coating are all carried out under one roof.
Pipeline cleaning pigs: AFI rubber factory is capable of supplying various rubber products such castable PU products, pipeline cleaning pigs, scrappers, foam plugs, screen decks, chutes and linings (abrasion resistant)
Manufacture of Mechanical seals: AFI has forged a joint venture partnership with AES Engineering Ltd UK, one of the leading manufacturers of Mechanical Seals in the world.  This collaboration extends to manufacture, test, repair, sales and service of mechanical seals. 
The company carries a large stock of modular component parts from which over 11,000 different size, face, elastomer and metallurgy combinations in the size ranges from 1' to 4' and 24mm to 100mm can be built, tested and supplied at short notice. 
The AFI-AES mechanical seal range is competitively priced and service and technical support available is always available from our Head Office in Dammam.  This includes on-site presence - if requested, (and at no charge) to customer during installation and commissioning of any cartridge seal supplied. 
In addition to the standard range of AFI-AESSEAL Cartridge Mechanical Seals, we are able to build and supply Mechanical seals that conform to the requirements of API610, ANSI & ANSI+, DIN 24960, DIN 24960C etc.
AESSEAL has a comprehensive engineering design capability and offers Custom Designed Seals to meet market needs where appropriate.
AFI Pump service centre: AFI Dammam has one of best and most sophisticated pump service centres in the region. Our factory trained engineers and technicians are qualified to dismantle, inspect and rebuild equipment using existing and/or replacement parts as necessary. All rebuilt units are thoroughly pressure tested before dispatch.
AFI Mobile Equipments Division: AFI Dammam is the market leader in the installation, commissioning and service of truck mounted equipments. Truck mounted cranes, wet kits for dump trucks; tailgates and other hydraulic equipment for road transport are mounted on the trucks or trailer. AFI Dammam mobile equipment division is capable of installing all kinds of truck mounted equipments.
AFI Chrome plating plant: AFI hard chrome plating plant is one of the newest additions to AFI's manufacturing capabilities. The plant is capable of hard chrome plating of cylindrical rollers with up to 630mm diameter and 5000mm length.
The entire plant is operating in a safe and environmentally friendly manner in accordance with ISO standards.
Industrial equipment supplies: AFI's is also is the leading supplier of industrial equipment in the Middle East.  The trading division focuses on the sourcing industrial goods for a myriad of industrial market sector such as hydraulics, pneumatics, instrumentation, Transportation, construction industry, safety and security products etc.
Customer Sales and Service Support: AFI customer service also sets the company apart from most industrial equipment providers. A team of experienced Application Engineers works to provide you with the products and services best suited for your applications.
AFI has an extensive network of branches in Saudi Arabia: Riyadh, Jeddah, Yanbu, Jubail, Qassim, Hofuf, Khodariya, Tabuk and Abha, providing products and services all through the kingdom.
As commitment towards Middle East support AFI has well established branches in Bahrain, Qatar, Kuwait, Sudan, Iraq, Dubai and the US.