ALAA for Industry (AFI) is a Saudi company owned by Ibrahim Ali Al Rashoodi, established in 1984, with its head office in Dammam, Saudi Arabia. Originally AFI was engaged in contracting and in the supply and service of hydraulic systems for the transportation industry but soon the company diversified into other fields.

Today, AFI is the leader in industrial supplies in the GCC with a wide network of over 22 branches across the region. And it continues to expand.

“A focused approach towards the local market while thinking globally has been our philosophy since inception,” says Ziad Khader, GM, marketing, AFI.

In 1997, AFI was awarded an ISO 9002 certification. Innovation, quality and service are key elements that have become the driving force at AFI. As experts in the field of engineering, AFI is constantly developing new solutions for a wide range of industrial applications. The company has now become a conglomerate with over 1,800 employees and 15 companies, actively involved in various industrial and services fields such as refineries, petrochemical, downstream, support industry-security, technology, transport and logistics.

AFI Technologies is sub-entity of Alaa for Industry Holding Group (AFI) established in 2004. Over the years, AFI Technologies has become one of the most important players in the GCC security systems market by showing the absolute commitment, quality of work and superior after sales services. Saudi Aramco, Sabic, Saudi Electricity Co are some of its main customers in addition to hundreds of government, semi-government, military and private facilities.

AFI ... communication specialist

“We are specialised in engineering and supplying communication fibre and wireless, IP CCTV, IP access management, IP integrated security solutions, storage, IP telephony, IP automation and telemetry, building management system, video analysis software and video intelligence,” says Omar Odeh, technologies manager, AFI.

Over the last seven years, AFI Technologies has become a successful partner for some of the most respectful brands in security, communication and networking industry such as:

Mobotix: sees itself as a software company with in-house hardware development in the area of digital, high-resolution and network-based video security solutions.

The company focuses on the development of user-friendly complete system solutions from a single source. The publicly-traded company with headquarters in Langmeil, Germany, is known as the leading pioneer in network camera technology since its foundation in 1999, and its decentralized concept has also made high-resolution video systems cost-efficient.

From 2010 onwards, Mobotix extended its product range to include intelligent home automation products that are developed in-house. Whether in embassies, airports, railway stations, ports, gas stations, hotels or highways, over one hundred thousand Mobotix video systems have been in operation on every continent for years.

Fluidmesh Networks: is the worldwide leader in wireless video-surveillance systems based on mesh networking technology.

The company is focused on the development of top-quality wireless products for video-surveillance applications in large areas at risk such as municipalities, industrial plants, seaports and marinas, archaeological sites, resorts, theme parks and racing tracks.

Founded by a team of researchers and engineers from the Massachusetts Institute of Technology (MIT) in Cambridge, MA and the Politecnico of Milan in Italy, Fluidmesh Networks serves its customers worldwide from its headquarters in Boston, Massachusetts, and from its European office based in Milan, Italy.

Netgear: Netgear was incorporated in Delaware on January 8, 1996. The company designs, develops and markets networking products for home users and for small business. It is focused on satisfying the ease-of-use, quality, reliability, performance and affordability requirements of these users. Its product line consists of wired and wireless devices that enable Ethernet networking, broadband access, network connectivity, and network storage and security appliances.

By the end of 2010, AFI Technologies along with its long term partner ITQAN Technologies had successfully completed the supply and installation of 550 security cameras (Mobotix) in four stadiums in Qatar for Asian Cup 2011 to monitor exits, entrance, parking, spectator’s gallery and all other important facilities. The job was done on war-footing and was completed within 25 days that is by middle of January 2011. AFI Technologies along with Mobotix experts were deeply involved in the design; logistic operations and super vision of this project until get completed successfully.

The four stadiums where Mobotix security cameras along with MXCC Video Management Software were installed are: Al Sadd Stadium, Al Gharafa Stadium, Qatar Sports Club and Al Rayyan Stadium.

Each stadium consists of two workstations and each of them has two 42-inch HD monitors connected to it. Two MxCC instances were running on each PC, with the same configuration (layouts, settings etc.). We have created a layout structure with different camera groups like entrance, fences zones, AFI Technologies to facilitate the follow up mission for the responsible guards.

The company plans to focus on:

• AFI Technologies will be committed to quality throughout the company’s range of services from initial consultation to determine client needs, system design, equipment selection, installation, commissioning and customer training, and continuing through to our professional, extensive, planned maintenance and service program.

• AFI Technologies believes that service is a business that never closes, offering clients the reassurance of 24 hour cover, 365 days a year operated by experienced and qualified technicians.

• AFI Technologies full commitment to quality has been rewarded not only with the achievement of NSI NACOSS Gold, but also with high regard and praise from clients and recognition within the industry.

• Moving into the future, AFI Technologies pursuit of excellence and client satisfaction can be guaranteed.