Market research and customer satisfaction specialist, Lorien Customer Focus (LCF) has joined organisations including BUPA, Powergen, the Royal Bank of Scotland, Sainsburys Supermarkets Ltd, Sony UK and Tesco Stores Ltd, in sponsoring one of over 30 awards in this year’s National Customer Service Awards (NCSA).

The Awards, organised by Quest Media and run in conjunction with the Institute of Customer Service, are being presented at a ceremony at the Grosvenor House Hotel, Park Lane, London, on 21 September.
LCF, which has also supplied two judges for the Awards’ panel - LCF’s director of training, Catherine Walsh, and managing director, Steve Lydall - is sponsoring the ‘back office team of the year’. Lydall commented: “In an era of fast followers and ‘me toos’, developing employees to deliver exceptional customer service is the only way of achieving differentiation.
“How you treat your customers has a much greater impact on their satisfaction than the product or service they are buying. So, to achieve and maintain competitive advantage, suppliers need to get closer to their customers,” he explained.
Contact: Bob Little; Tel: +44 1727 860 405; Website: www.lorien.co.uk/lcf