Multivista Oman and Rockwell Automation hosted the fourth edition of Partnering for Success (PFS) on September 14, 2026, at the Grand Millennium Hotel Muscat, bringing together around 125 industry representatives to discuss industrial automation, operational efficiency and local expertise under the theme “Creating the Future of Industrial Operations”.

The event attracted end users, original equipment manufacturers (OEMs), system integrators and government representatives, including Khalid Al-Qassabi, Director General of Industry at the Ministry of Commerce, Industry and Investment Promotion (MoCIIP). 

Discussions highlighted the role of technology partnerships in supporting Oman Vision 2040 and strengthening the Sultanate’s industrial sector.

A key session featured Sohar Aluminium representatives Ibrahim Al Maawali, Automation Superintendent, and Nader Al Zadjali, Senior Automation Engineer, who shared insights into managing automation in continuous-process industrial environments. 

They highlighted the benefits of standardised automation platforms in simplifying maintenance, supporting local engineering skills and ensuring consistent operations.

Rockwell Automation was represented by Rohit Khera, Vice President, Global Market Access, and Mark Bottomley, Regional Vice President, Regional Market Access, EMEA, alongside product specialists and industry experts.

The programme also featured demonstrations by Multivista Oman’s system integrator partners, Delta International Projects & Engineering, Optimal Systems & Trading and SGH Energy Systems, showcasing local capabilities in designing, implementing and supporting advanced automation solutions.

In-Country Value (ICV) was a central theme, with discussions focusing on developing local skills, strengthening domestic capabilities and retaining economic value within Oman.