Prysmian Group, a world leader in the energy and telecom cable systems industry, is showcasing its state-of-the-art technologies at this year's Middle East Energy, the largest show for the electrical industry in the region, being held in Dubai.
The key products on display at the event include its HV/EHV underground and submarine cable systems and innovative specialties such as the Pry-Cam technology.
The group will also present an array of product ranges that reinforce its commitment to sustainability, like innovative leadless cable designs for challenging environmental conditions and cable solutions for renewable energy applications. 
"Middle East Energy is a premier platform in the Region and Prysmian Group is proud to present our full range of products," remarked Cinzia Farisè, the CEO of MEAT Region at Prysmian Group. 
"We rely not only on a vast product range, but also on a strong presence with offices and factories throughout the Middle East to support the energy transition in the region," stated Farise.
According to him, Prysmian Group’s presence at MEE 2023 will be the stage to present its new Prysolar cables in the Middle East Region, following the launch at Genera 2023 in February.
Prysmian Prysolar is the result of the extensive Group R&D efforts to face the most unpredictable challenges coming from the massively increasing solar applications market and anticipate the future, said Farise. 
"Thanks to an innovative and first-in-the-industry test protocol that certifies long term resistance in water for DC cables, the Prysolar offers extreme climate strength and +30-years lifetime, which - for customers - translate into reliable return on investment, increased operation efficiency of assets, reduced Opex and lower levelized cost of energy," he noted.
Vanessa Alvarez, SVP Industrial Specialties at Prysmian Group, said: "Solar photovoltaic generation is set to cover more than 50% of the global electricity demand by 2050. Return on investment, asset efficiency, Opex and Levelized Cost of Energy are the main and most critical priorities for our customers in the solar industry."
"Prysmian Prysolar is the new generation of cables designed to provide our solar customers with peace of mind in these areas," he stated.
As part of MEE 2023 Technical Seminars programme tomorrow (March 8) Prysmian will be presenting its innovative PRY-CAM Asset Monitoring Solutions, he added.-TradeArabia News Service