Borouge International is accelerating the global deployment of artificial intelligence and digitalisation (AI&D) across its operations, targeting $100 million in value generation by 2027 as it advances its transformation into an AI-native company.

Announced at ADIPEC 2026, the initiative will cover the company's entire value chain, including production, innovation, supply chain, logistics and customer engagement.

It is supported by strategic partnerships with leading technology and industrial companies and builds on the integration of Borouge, Borealis and NOVA Chemicals.

The programme aims to improve operational availability and productivity, strengthen customer experience, enhance decision-making and maintain high health, safety and environmental (HSE) standards across the company's global operations.

Dr. Hasan Karam, Chief Operating Officer of Borouge International and Executive Sponsor for AI&D, said, “AI and digitalisation are central to how we are building Borouge International into a more agile, efficient and competitive global company. By combining the capabilities, technologies and expertise of our legacy companies, we can develop high-impact AI solutions once and scale them rapidly across our operations.

"As we work toward becoming an AI-native company, these initiatives are expected to deliver $100 million in value generation by 2027. This will strengthen operational excellence, enhance the customer experience and create sustainable, long-term value for our shareholders.”

On the sidelines of ADIPEC 2026, Borouge International and its subsidiaries signed strategic partnerships with Microsoft, Emerson, Immensa and Cognite to accelerate the development and deployment of digital solutions across its value chain.

The company has already implemented the world's largest Real-Time Optimisation (RTO) system in the UAE, covering three large-scale ethane crackers and 20 furnaces. The AI-enabled system analyses more than 2,500 parameters per minute, supporting faster operational decisions, increased productivity, lower energy consumption and reduced emissions.

Borouge International plans to expand the RTO system to facilities worldwide, including key sites in North America, as part of its ambition to establish one of the petrochemical industry's most advanced industrial optimisation networks.

The company is also progressing towards autonomous operations. Earlier this year, it completed an industry-first proof of concept for AI-powered autonomous operations at its Ruwais facility in the UAE, in collaboration with Honeywell.

Conducted in a live production environment, the project demonstrated the potential to increase efficiency by up to 20%, reduce downtime by 20% and lower operating costs by up to 15%, while improving production performance, process safety and energy efficiency.

The initiative represents progress towards developing the petrochemical industry's first AI-driven control room for full-scale, real-time operations.

Borouge International's wider digital strategy includes machine learning to improve forecasting, digital twins for predictive maintenance and reducing asset downtime, and 3D printing to advance industrial additive manufacturing and supply chain efficiency.

The company's global presence across Europe, the Middle East and North America provides opportunities to test successful technologies at individual facilities before scaling them across its operations.

Following the integration of Borouge, Borealis and NOVA Chemicals, the group is seeking to leverage its combined manufacturing footprint, proprietary technologies, premium product portfolio and global commercial capabilities.

Through its 'build once, scale globally' approach, Borouge International aims to accelerate the adoption of proven AI solutions, strengthen operational excellence and generate long-term value across its international business. -OGN/TradeArabia News Service