At the World Circular Economy Forum 2025 (WCEF2025) in Sao Paulo, Brazil, over 10,000 circular economy leaders emphasised the importance of adopting circular solutions to meet climate and economic goals.

The forum, held in Sao Paulo, Brazil, from May 13 to 16, reflected Brazil's role in driving change to solve the triple planetary crisis of pollution, declining biodiversity, and climate change.

The global circularity rate has continued to fall, with only 6.9 per cent of the 106 billion tonnes of materials used annually coming from recycled sources.

Smart regulation is needed to make the transition from the current linear economy to a circular one, as linear systems are losing their license to operate.

Brazil, as a host country of WCEF2025 and COP30, published its National Circular Economy Plan prior to the forum, prioritising business models that eliminate waste and pollution, keep products and materials in use, and regenerate natural systems.

The newly established EU Circular Economy Resource Centre (EU CERC) aims to promote circular economy cooperation between the EU and partner countries in the Global South.