Varel International Energy Services (Varel), a long-standing provider of drilling and downhole solutions, has announced its redefining vision for business growth supported by a fresh, new brand.
The new brand enables a strong narrative around Varel’s people, approach and customer experience.
The enterprise announces Varel Energy Solutions (VES) as the new company name and image, effective immediately. The VES strategy is to be a leading value creator in the well construction energy sector.
VES intends to strengthen its current solution offerings through strategic acquisitions and organic investment in highly adaptive, low-cost manufacturing.
“Despite the turbulent times around the energy sector and global economy, we have chosen to apply the last six months towards redefining our future through a new lens of generating value and creating impact,” said Derek Nixon, CEO.
“Where our traditional customer activity is muted in the short term, there are significant opportunities for VES to grow, capitalising on our core strengths of economical product innovation and precision contract manufacturing. There is no better time to rebrand our company while creating a renewed commitment for our employees and customers.”
“This is a major reset for the enterprise,” said Jayme Sperring, vice president of marketing and business development. “With over 70 years of heritage, it is still an untold story. The capabilities within this organization are profound, from the highly reliable products to the undeniable passion for winning throughout this team-driven culture. More than a new name and image, Varel Energy Solutions is well positioned to deliver higher value to our customers and stakeholders.” -- Tradearabia News Service