THE Abu Dhabi International Petroleum Exhibition and Conference ( Adipec) 2010, which is scheduled to be held from November 1 to 4 in Abu Dhabi, UAE is expected to generate more than Dh4 billion ($1.08 billion) in industry deals. The event shall see a flow of Dh600 million ($136 million) in revenue from exhibitors and attendees alone.
One of the world’s leading and largest oil and gas events which brings together over 40,000 regional and international professionals, including 1,600 exhibitors from 59 countries taking part, Adipec this November is set to be the year’s most anticipated energy event, with independent research ranking the major trade show as the place to do business in 2010, says Hifazat Ahmad, event director for Adipec 2010.
In 2010, exhibitors have been quick to fight for prominent placement, with the event totally selling out eight months in advance.
For the UAE and Abu Dhabi this key event means big business, benefiting the city and the region with Dh600 million in flow-on revenue from exhibitors and attendees alone – from hotel bookings to exhibition stands, gift purchases to tours and so on, the organisers say.
The exhibition itself is spread across a total 33,000 sq m space of the Abu Dhabi National Exhibition Centre (Adnec) – plus an extensive new outdoor area for equipment and machinery. The research involved more than 1,300 local and international respondents – a majority holding top C-level roles as key decision makers overseeing average mean budgets of more than $2 million.
Says Ahmad: “With the Middle East increasingly viewed as the world’s energy hub, there is tremendous demand to be a part of Adipec. Our latest research conclusively shows that Adipec is considered a ‘must attend’ event on the global oil and gas industry calendar.
“Survey respondents attest that it is an essential event to keep abreast of the future direction of the oil and gas industry and a place where pivotal deals are done and key strategies are developed from such an important trade gathering. Some 95 per cent of respondents stated that they return for each Adipec event due to its high value to their companies,” Ahmad adds.
HEAVYWEIGHT DEALS
According to the latest research, heavyweights from the oil and gas industry are “out to do serious business” at this year’s Adipec with multi-billion dollar budgets up for the taking.
dmg events, organisers of Adipec 2010, undertook independent research to highlight attendance trends to show that a majority of key decision makers are particularly focused this year on utilising Adipec to meet key business targets to maximise business and industry growth.
Respondents highlighted direct interest in production (39 per cent), valves and actuators (36 per cent), drilling (34 per cent) and pipes and fittings (34 per cent). Considering attendance figures, this potentially means a business capture rate of more than 16,000 people directly interested in viewing and purchasing any one of these product groups and services.
More specifically, of the high percentage of respondents set on making purchases at the show, ranking highest on their shopping lists is:
• electrical/electronic equipment (83 per cent);
• instruments and controls (82 per cent);
• pipes and fittings (82 per cent);
• valves and actuators (82 per cent);
tools (8 per cent);
• On average, respondents were interested in six product/service areas; and
• Overall 68 per cent of the respondents who were likely to attend Adipec said they would be looking for suppliers. This includes 28 per cent who said they would be looking for suppliers for a current project, 43 per cent who will be looking for suppliers for a future project.
NETWORKING FOCUS
Both the organisers and attendees also agree that being a part of Adipec is the most efficient way to see existing suppliers and evaluate products, and that the event offers the widest selection of new innovations.
Seventy five per cent of those industry people surveyed said that they would attend to view exhibitor stands, with more than half of those attending hoping to walk the floor to establish meetings with potential clients, suppliers, and industry colleagues.
Adipec has built into the programme a number of meeting and network opportunities such as pre-show online networking programme MyAdipec, which can be accessed through the event’s website and allows exhibitors and visitors to research attendees, set up meetings before and during the event, as well as plan total event schedules.
Adipec will also host several evening events, including the DMS Insight! Extravaganza on the first night of the exhibition, the Adipec Awards Dinner on November 2 and the exhibitor party on November 3.
Almost all respondents, most of whom have had prosperous outcomes from previous Adipec shows, had a very fixed view of whom they wanted to meet at the event.
“The strong message from this level of research was that anyone who is anyone will be a part of Adipec and if you want to do deals, it is the most pivotal event to exhibit and attend.
“Importantly, a majority of the 1,300 respondents stated that senior technical people want to meet technical counterparts and that sales staff wish to liaise directly with fellow sales people of the same senior level, so exhibitors who wish to maximise opportunities at the event need to involve their top-level teams to create strong business relations and optimum deals for prosperous business development,” Ahmad says.
An international exhibition and publishing company, dmg world media produces over 150 market-leading conferences and exhibitions; and publishes 25 related magazines, newspapers, directories and market reports.
dmg world media employs more than 600 people and maintains a worldwide presence through more than 30 offices in the US, Canada, the UK, France, the UAE, China, Singapore, India, Australia and New Zealand.
The energy division of dmg world media organises some of the world’s largest oil and gas exhibitions and conferences including Adipec, Gastech, Global Petroleum Show (GPS), Go-Expo North America, Go-India, the International Pipeline Exposition & Conference and the Oil Sands Trade Show & Conference.
Meanwhile, Adipec has signed a MoU with Abu Dhabi Tawteen Council (ADTC) as an important partnership to encourage greater Emiratisation and talent attraction in the energy sector.
The partnership will see the creation of the first Adipec Graduate Fair, where UAE graduates will have access to a two-day networking event, running simultaneously to Adipec at the Abu Dhabi National Exhibition Centre (Adnec).
The fair will allow students to have direct access to key HR managers from leading national and international oil and gas companies, to provide employment opportunities and insights into energy careers.
