SAUDI Basic Industries Corporation (Sabic) has launched its new office in Cape Town, South Africa, in the presence of Prince Saud bin Abdullah bin Thunayan Al Saud, chairman of the Royal Commission for Jubail and Yanbu and Sabic chairman.
Present at the inaugural ceremony were also Mohamed Al Mady, Sabic vice chairman and chief executive officer, Mohamed Ali, the Saudi Ambassador to South Africa and the ambassadors of the UAE and Kuwait to South Africa, along with a number of senior officials of the South African government and Sabic.
Prince Saud notes: “The opening of our new office in Cape Town is a clear reflection of the national, regional and global market’s growing importance as consumers of chemicals, polymers and fertilisers.
“This new facility will not only strengthen Sabic’s existing business relationships in South Africa, but will also improve the company’s sales performance in neighbouring countries. Sabic’s latest office reflects the company’s belief that a customer-centric focus is the optimum formula for business success and greater market share.”
“We are not new to this market,” Prince Saud says adding, “and have serviced customers here for over a decade. We are confident that, based on our reputation as well as on the first-class infrastructure and banking institutions in South Africa, we will see increasing use of our products by local businesses.”
Al Mady says the new facility will bring the supplier and customer closer together and demonstrate Sabic´s faith in the future growth prospects for South Africa and the entire Sub-Saharan region.
“This is another important stride we have taken towards achieving Sabic´s vision of being the preferred world leader in chemicals,” Al Mady says. “Moreover, this new office will be the perfect complement to our storage and distribution centre, which already exists in Durban, South Africa.
The Cape Town office launch is a logical step forward for Sabic and ideally positions us to take the sales of chemicals, polymers and fertilisers to a whole new level in the region.”
Sabic also inaugurated its Morocco Headquarters in Rabat. Prince Sa
d patronised the ceremony which was also attended by Dr Mohammed Abdulrahman Al Bishr the Saudi Ambassador to Morocco, Al Mady and a number of ministers, ambassadors and senior officials of the Moroccan government.
They were received in Rabat by Riad S Al Nasser general manager of Sabic Morocco. The inauguration of Sabic Morocco Headquarters, the company’s regional centre for its business in North and West Africa reflects the growing importance of the polymers, chemicals and fertilisers regional and global markets.
The new headquarters reflects Sabic’s emphasis on direct communication with customers as the best way to optimise business success and increase market share, as well as emphasises the company’s strong commitment to Morocco and the African continent.
Sabic has served the Moroccan and African markets with its products for a quarter of a century.
A sizeable contingent of local companies in Morocco use Sabic’s products and considers the company a key partner in their own success stories.
The enhanced presence in Morocco also ties into the ongoing industrial transformation taking place in the country including new companies serving the automotive industry sector a number that is expected to reach 200 companies that will benefit from Sabic’s Innovative Plastics products and engineering solutions
