AS the GCC continues to position itself as a global energy leader, transitioning to product-level decarbonisation represents a pivotal opportunity to lead by example.

Major energy players in the GCC are now obligated to report their overall carbon emissions under UNFCCC guidelines.

New carbon policies and regulatory frameworks are increasingly emphasising the carbon footprint of products.

This shift reflects demand for transparency regarding the emissions associated with or embedded in individual products along their entire value chain, from extraction of raw materials, through processing, manufacturing, logistics and even end-of-life.

By adopting product-level decarbonisation, GCC energy companies can transform regulatory pressures into growth opportunities, securing their position as leaders in the global energy transition," says James Thomas, Partner at Strategy& Middle East.

Shifting to product-level carbon accounting offers GCC energy players several strategic advantages, such as enabling tailored emissions reductions to meet market standards, improving compliance with global policies and enhancing product transparency to build customer trust and reputation. Additionally, it establishes flexibility for adapting to shifting policies and market dynamics, ensuring long-term resilience.

By taking these steps now, GCC energy companies will be well-positioned to navigate future changes, fostering resilience and growth in a carbon-conscious world.