Gellify Middle East has appointed Enrique Ortega as its new CEO. With over 18 years of deep strategy, innovation, digital, and technology consulting experience and insights, Ortega brings a wealth of expertise to steer Gellify's journey towards becoming the region's leading innovation powerhouse.

Before assuming his role as CEO, Ortega helmed the business innovation consulting practice of Gellify in the Middle East, where he played a pivotal role in increasing the company’s market share and brand awareness. Prior to that, he was part of Accenture's Technology Strategy Leadership team in the Middle East.