Energy management software can prove to a game-changer

Today, energy suppliers in the Middle East are being pressed to keep costs low and resources optimised, all while delivering exceptional services.

Striving to satisfy customer demands, remaining competitive, and ensuring the business remains viable and profitable can be a challenge whether a seasoned energy supplier or newcomer to the market. So how should they tackle these issues head-on?

"In recent years, the energy sector has experienced unprecedented growth and change. Once dominated by a few key players, the sector has opened up significantly in recent years. As a result, there is mounting pressure on suppliers in the Middle East to offer the best deals for their customers. Consumer expectations have also surged, with demand for quick, efficient services and competitive pricing," David Sheldrake, SVP of Sales360, POWWR, tells OGN energy magazine.

The ability to rapidly adapt to changing market conditions and consumer preferences is crucial to not only survive but thrive.

This is where energy management solutions come in. They help juggle various aspects, including energy procurement, distribution, and customer service. All the while, streamlining the customer experience.

The energy sector is complex, with numerous factors influencing market rates and energy consumption.

Energy prices are not fixed and are based on multiple variables, such as supply and demand, geopolitical issues, regulatory changes, weather patterns, and technological advances.

Energy suppliers must know how to leverage this information to secure the best business rates.

This could be buying energy when prices are low or hedging against future price increases.

Suppliers must also understand energy consumption patterns and implement strategies to minimise waste. Cutting costs and conserving resources directly impact the bottom line and the environment.

The intricate relationship between resource management, cost savings, and performance improvement cannot be overstated.

Unplanned outages, equipment glitches, poor power quality, or inefficient usage can all have significant repercussions. Not least of which, they could affect your hard earned reputation.

Optimising resource use is more than just a cost-saving exercise. It should also be thought of as a key differentiator.

More and more consumers seek energy suppliers that prioritise sustainability and efficiency.

Therefore, demonstrating a commitment to conserving resources and reducing waste can massively enhance a brand image, attract eco-conscious customers, and potentially command higher service prices.


Cost savings in the energy sector requires a tailored strategy. The practical strategies that can most help energy suppliers reduce costs and optimise resources include:

• Reduce spending

• Facility usage checks

• Alter products to use less and get more

• Evaluate sources with clientele

Understanding customer needs is vital to any business's success. In the energy sector, it can help guide strategies, shape offerings, and dictate an entire approach to customer service. Make reliability non-negotiable. Reliability extends beyond just consistent energy supply, though. It is about delivering on promises, meeting customer expectations, and being a trusted partner.

Remember that everyone loves a good deal, and energy consumers in the Middle East are no exception.

Offering competitive rates is crucial. Helping customers reduce their energy consumption and providing them with tools and advice to manage their energy use more efficiently is a great way to show customers that you care.


In an era of increasing competition and heightened customer expectations, managing an energy supply business requires an in-depth understanding of the industry, a commitment to efficiency, and a customer-centric approach. By managing energy resources more effectively, it is possible to reduce costs, enhance operational performance and increase customer satisfaction. Utilising energy management software can prove to be a game-changer.