The group's many strengths include owning state-of-the-art facilities, possessing products diversity, timely delivery, introducing latest technologies and an experienced team, which has taken on projects with industry majors such as Saudi Aramco and SABIC

Sinsina Group, a leading equipment supplier and services provider to the energy sector, has been at the forefront of introducing innovative systems and technology that will transform manufacturing and support localisation.

The group, which among other things, also specialises in the manufacturing of skids and process equipment for the petrochemical and oil and gas industries, aims to become the choice for sector customers.

Hashmi ... technology focus

Sinsina has made a name for itself providing state-of-the-art facilities, possessing a diverse range of products, timely delivery, introducing latest technologies and having an experienced team, which has have taken on projects with industry majors like Aramco and SABIC.

In an exclusive interview, Mansoor Hashmi, CEO, Sinsina Group, gave OGN energy magazine a comprehensive overview of the company’s strengths and ambitions, and how the company is taking on challenges.

What does Sinsina Group do and what new developments have occurred as of late?

The Sinsina Group has four facilities in the Kingdom of Saudi Arabia that provide a vast array of product lines and services, including modular skids, modular construction, vessels, tanks, heat exchangers, special structure steel and shutdown projects.

We are also introducing a new technology called ConXtech in the Kingdom that will change the way modular construction and structure steel projects are enhanced and improve the 3Es (efficiency, effectiveness, economical).

Through ConXtech, we aim to reinvent the way structural steel-frame buildings are designed and built.

Combining the tools of high-tech manufacturing with BIM (building information modeling), the ingenious system of standardised components make it possible to design and erect buildings up to 12 storeys faster, more safely, and with less waste.

Sinsina Group fabricated an R34-D-102 acid gas knock out drum for Aramco

The group along with its experienced staff has been able to improve delivery schedules for all our clients.

Additionally, through our diverse product line, we are supporting the local market and reducing dependence on imports.

For the first time in the Kingdom, we are introducing zero flare technology into the market. This whole new product will reduce imports and replace imported products.

The group has completed projects with Aramco, SABIC, Maaden, Saudi Electricity Company (SEC), etc. We have been able to achieve economies of scale giving way to productivity growth and innovation through our experienced staff and the technologies that we employ.

Do you have plans for further facilities in the Kingdom?

There is no such plan in the short-term. However, as part of our long-term vision, we aim to expand beyond Jubail (where currently all the four facilities are located).

How much has Sinsina Group achieved as part of its In-Kingdom Total Value Add (IKTVA) plan?

Our IKTVA target for the previous three years has improved from 20 per cent to about 40 per cent achievements on all our targets. One of our targets has been to introduce a new technology: zero flare emission. This is part of our IKTVA plan and we hope to achieve this within the next couple of years.

How do you manage operational efficiency at Sinsina Group?

We at Sinsina Group believe in digitalisation. Through a fully integrated enterprise resource planning (ERP) system we are able to fully utilise our production capacity with bare minimum resources, while improving time.

The Sinsina Group specialises in the manufacturing of skids

The top challenges we face include:

• Skilled workers shortage: This is a key challenge that we and the Kingdom faces in general. In line with Vision 2030, we are hiring Saudis to fill up positions in the company, however, the market requirement for skilled Saudi labor is more than that available.

We believe more training programmes should be put in place to increase the skilled Saudi labour.

• Inflation: Another factor that has been a big challenge for all companies is inflation. The whole world has been hit with high inflation post Covid-19. This has resulted in increased cost of raw materials and has ultimately disrupted manufacturing and financing capabilities of company.

Since not much can be done about inflation, a more sustained flow of projects from big players (Aramco, SABIC, etc.) and long-term contracts can nevertheless help cope with inflation through volume.

By Abdulaziz Khattak