Paradigm has appointed Bart Westerveld as Marketing and Business Analytics Manager, based at the company’s headquarters in Holland.

Westerveld brings experience from previous technical project roles at Schlumberger and Tata Steel.

Known for his technical and commercial abilities, Westerveld wants to drive commercial impact by combining his deep technical knowledge with innovative, data-led marketing strategies.

Westerveld said: “Paradigm has developed game-changing technologies with a proven track record in the field. My priority is to ensure these solutions are not just recognised for their innovation but also positioned effectively in front of the customers who need them most. By using AI, analytics, and targeted campaigns, we will strengthen Paradigm’s commercial reach and accelerate our growth.”

Julian Mannin, Paradigm CEO, added: “We’re thrilled to welcome Bart to the team. His experience, energy, and vision are exactly what we need as we continue to grow and evolve. With his expertise, we’ll sharpen our marketing focus, maximise the visibility of our technologies, and ensure Paradigm remains at the forefront of the industry.”-OGN/TradeArabia News Service