Brady Corporation HAS opened a new production facility in Dammam, Saudi Arabia. The facility will produce high performance pipe markers, signs and identification labels for Middle East construction contractors, oil, petrochemical, food and beverage companies.

Commenting on the new facility, Christophe Nelissen, Middle-East and Africa Senior Regional Manager at Brady Corporation, says: "Our new facility in Dammam will manufacture Brady’s well known quality identification and safety solutions, now made in Saudi. Leveraging Brady’s worldwide identification technology and knowhow, production in Dammam is now ready to start manufacturing at worldwide quality levels, using state-of-the-art print engines."

Brady will print pipe markers, signs and other safety identification solutions designed for reliability in challenging environmental conditions, both in- and outdoor.

The facility will be able to print on a range of materials and identification solution constructions, all designed to provide maximum value to customers.

UV-resistant signs, labels, tags and holders produced locally

Nelissen says reliability is key. "Even after exposure to oil, grease, chemicals, high heat, humidity or UV-radiation our identification solutions must stay attached and remain legible. We take great pride in being able to deliver our customers an identification solution that does not need frequent replacement," he adds.

Brady’s new Dammam facility also hosts a large warehouse to provide next day deliveries anywhere in the Middle East.

Orders that need additional production, including larger volumes and customised pipe markers, signs and labels, can be produced and delivered within 48 hours.

"Thanks to our new local production capability and storage capacity, Brady will be able to respond quickly to emerging facility identification challenges anywhere in the Middle East," says Nelissen.

With production and storage in Dammam, Brady will be able to reduce shipping costs, optimise labour expenses and strongly reduce delivery times.

"Without surrendering an inch in quality, we will be able to deliver reliable identification solutions to Middle East companies at optimised prices. At the same time, Brady’s new facility will generate additional economy and labour in neighbouring communities as we strengthen and increase our service levels to Middle East companies," Nelissen concludes.

By Abdulaziz Khattak