Sedana's new UAE office ... expanding fast

Sedana Trading, the UAE-based industrial supplier has recently moved to its new showroom in Abu Dhabi.

Located between Roads 15 and 17 on Old Airport Road in the heart of the city, the new facility showcases the many international brands that Sedana represents in the UAE and throughout the Region.
Sedana opened its first showroom in Sharjah in 1974. Since then the company has established additional facilities – in Dubai, Abu Dhabi, and Mussafah Industrial Area (Abu Dhabi) - to better serve its clients.
According to Ghazi Damaj, executive manager of Sedana’s Abu Dhabi operations, the key to Sedana’s success over the years has been its corporate philosophy to supply quality products that are good value for money combined with after-sales that is perhaps the best in the Emirates.
The 250 sales and support staff that the company has and the massive 61,000 items that are available ex-stock for its clients amply illustrate this commitment. As Damaj says, “we like to feel that the quality of goods we supply is second only to our service – and our service is second to none”
This commitment to its clientele and the firm’s well-established reputation in the market has placed it in high regards with the region’s oil companies.
Therefore it is not surprising to find the company among the select few on Adnoc’s vendor/supplier list for the oil giant’s on-going filling stations project in the Emirates.