Alaa Rubber Factory is a subsidiary of AFI group of companies. Alaa industrial Equipment Factory (AFI), an ISO 9001-2000 certified company is a Saudi Company wholly owned by Ibrahim Ali Al Rashoodi.

Being an industry leader in the field of engineering and industrial equipments supplies, the company was quick to recognise the need for quality rubber and polyurethane products in the marketplace.
Enlightened with this market reality, and encouraged by the technology partnership with Mitex Germany - the world leader in rubber technology, resulted in the formation of AFI Rubber Factory.
The AFI Rubber Factory is located in Dammam and is equipped with the most sophisticated machineries imported from Germany. The engineering capabilities  and technical know-how enables the company to provide its customers always a better value proposition.
The product range of AFI Rubber Factory include the manufacture of:
• Polyurethane rolls,
• Rubber rolls,
• Cast polyurethane products,
• Rubber mouldings,
• Rubber and Polyurethane rolls grinding,
• Dynamic rolls balancing.
At AFI Rubber Factory, the company feels, one of its greatest strengths is its engineers and technicians who have years of experience and expertise in this industry.
It has an engineering team that designs and formulates special and unique compounds to suit specific customer requirements.
Accredited with the ISO 9001-2000 certificate, AFI Rubber Factory has a Total Quality approach that embodies both tangible and intangible elements of business processes.
This quality awareness is evident from the time it sources raw materials until the time the products are delivered to its customers.
Polyurethane rollers
Polyurethane elastomers are versatile engineering materials. The factory's well trained technicians are capable of recovering rollers for various industries such as steel paper etc.
Polyurethane rollers can be made up to 1200mm and length up to 5000mm and hardness 25-90 shore A and 60-90 shore D. The covering can be in various colours such as red, yellow, brown, green and blue.
Advantages of using polyurethane:
• Abrasion Resistance
• High Load-Bearing Capacity
• Chemical Resistance
• Hydrolytic Stability
• Bondability
• Tear Resistance
• Highly Resistant to Impact
• Wide Hardness Range
• Controlled Resilience
• Sunlight, Ozone, Weather Resistance
• Friction Coefficients
• Temperature Resistance
• Electrical Properties
Rubber rollers
Roller Recovering and Re-conditioning
At AFI, there is a variety of rubber compounds used for rubber roller recovering including: NR, SBR, NBR, CR, HYPALON, EPDM EBONITE etc materials at 45-80 shore A and 65-80 shore D. Capability such as pulley lagging, erring bone and diamond patterns are also possible.
Once the rollers are received at its plant, they are identified, labelled and  expertly measured against customer specifications. Rollers are then stripped and if necessary, engineering work is carried out, re-covered, cured in the company's autoclave and ground using a digital read out process to the required sizes. Inspection and packing is carried out prior to direct delivery to the customer.
Engineering and manufacturing
Upon receipt of the sample or the drawing, AFI can manufacture complete roller to meet requirements of clients.  Alternatively, AFI can also visit the clients' premises to take roller dimensions to save them time and money.
AFI's capabilities include manufacturing of new rollers as per specifications with steel core, dynamically balanced, machine ground and finally inspected to ensure correct specification prior to dispatch.
Dynamic balancing
Excessive vibration in rotating machinery can cause unacceptable levels of noise and, more importantly, substantially reduce the life of shaft bearings.
Dynamic balancing reduces the unbalance to a level that will not adversely affect the bearing life and will reduce noise to an acceptable level.
The company's dynamic balancing services cover all aspects of dynamic balancing with range up to the length of 5000mm and diameter up to 1600mm. In order to get the most accurate balancing results, AFI uses the most sophisticated, fully computerized balancing machine from Schenk - the world's foremost name in the producing balancing machines.
 Cast Polyurethane products
AFI Rubber Factory custom formulates liquid cast polyurethane. With the broad range of properties inherent to elastomeric materials and the ability to custom design moulds for any shape, size or utility, our product capability is virtually limitless such as wheels, pipe line scrappers, buffers, shock absorbers etc.
Rubber moulded items
The company's capabilities include moulded rubber products, metal bonded products, fabric reinforced products and other reinforced products suitable for specific applications.
With help of its process engineering department, AFI can develop all critical and precise rubber products for all type of industries, such as diaphragms, seals, O rings, gaskets, bellows, sleeves, dampers, anti-vibration mounts, chevron pickings etc.
Quality
The company's highly skilled machine operators, aided by its  automatic metering mixing machines, pour the parts with keen attention to the proper fill ratios, temperatures and stoichiometry to assure consistent quality parts.
Research and development
The company compares what is needed to its database of ready compounds and, if it isn't there yet, it develops with collaboration with Mitex Germany to suit the client's unique requirements.
Process engineering
AFI engineers tackle the mould design and determine the tooling that is required to supply the finished product in the most efficient manner. Moulds are carefully designed with its latest CAD capabilities.
AFI was founded in 1984 with two employees but today there are over 800 dedicated employees, making it one of the largest and most diversified industrial groups in the Arabian Gulf.
AFI is head quartered in Dammam and has 18 branches across the region. AFI group has many subsidiaries with individual technical expertise, product portfolio and geographical reach.
The company feels this diversity is a considerable strength and it enables AFI to leverage opportunities across industries.
Supported by partners of international repute and managed by well trained team of professional engineers, AFI has become a symbol of innovation, commitment and partnership.